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A NATION BUILT ON FISH
Iceland is a nation of fishermen. To this day, our livelihood is intensely connected to the sea. As a result, Icelanders have deep-rooted respect and incentive to preserve their precious marine resources. Iceland is setting a precedent for sustainable fishing and is at the forefront of technological innovation in the fishing industry. These strict regulations and monitoring provide a valuable database that supports Niceland Seafood in keeping track of when and where a fish is caught. The use of cutting-edge fish processing technologies have been adopted around the country and maximize the value of each fish, Waste is minimized while up to 80% of the fish is used. A stark contrast to the world average of 50-60%. All of these steps along the chain make Iceland one the most sustainable fishing industries worldwide.
THE STORY BEHIND YOUR ORDER
You can call us old-fashioned, but we think the source of our food makes a big difference. We're not just talking about our volcanic island on the edge of the Arctic Circle, or the cold, clean waters surrounding Iceland. We are talking about the people that make it all come together. Every boat and every fishing village is a community, and every community has a story to tell. There are men and women behind every single fillet of fish. They’re feeding their kids; they’re making a living. Niceland Seafood shares these stories through its social media platforms, effectively making the consumer a part of the story. We want to open up conversation around the table and enrich it with humanist values. The content will also be part of the timeline in our web-app, providing consumers instant access to high-quality material that pertains specifically to the product sizzling in their pan.
HERE IS TO THE FUTURE
Niceland Seafood is entirely dedicated to sustainable practices. The first step is to embrace sustainable fishing techniques by ensuring that every part of the process is striving to become more efficient than it is today. But we’re not stopping there. We are actively researching new opportunities to reduce our environmental impact. One big issue we struggle with–styrofoam boxes. Styrofoam is of course lightweight and provides exceptional insulation and protection of our products, but it is hard to recycle. As a replacement, we are looking into Ecovative’s MycoFoam. This fantastic material shares similar properties to styrofoam, but it is made of organic materials that can biodegrade. Over a few days, mushroom mycelium (the vegetative part of a fungus) are grown into particular shapes using special growth trays. The mycelium are then put into an industrial kiln to dry, which kill the mycelium and leave no spores or mushrooms, only the foam-like mushroom roots.
Soon, we will be introducing carbon offset strategies to our consumer web app. For each purchased product we will calculate the average amount of carbon emissions per kilo of fish and present customers the opportunity to offset these emissions by planting trees on their behalf, free of charge.
Niceland Seafood is not only committed to environmental sustainability but community sustainability as well. Our long-term goal is to increase the value of our fully traceable premium food products, fetching better prices along the way, and higher value for all parties involved along the process.